HUMANITY MUST EMBRACE SUSTAINABILITY
Content has the
power to drive
change
The train of global warming is
moving fast and it’s moving right
at
us. Humanity is in need of
constant reminder for change
and the
best way is through
content. This is where the
Sustainable Stream
by Primis
and Magnite comes in—a video
marketplace that brings
together
environmentally conscious
content creators, publishers
and
brands to drive impact at scale.
Sustainable Stream
is driving sustainable
change through
technology
Sustainable Stream is a joint
venture of two leading
AdTech
firms established with one goal in
mind:
contribute our part fighting
global climate change
challenges,
through technology. The Flywheel
of Sustainable
Stream allows brands
to make better media
investments
and gives publishers enhanced
engagement and earth-friendly
video content while
generating a
stream of funds that drives the
production
of more content.
Driving impact
with scale
16
Content Contributors
1,055,452,540
Video Views
657
Websites
Sustainable Stream
marketplace
Publishers
Enjoy access to ever growing climate content depository and the ability to attract brands and audiences interested in climate change.
Brands & Agencies
Tap into the ability to engage and target prime audiences interested in climate change and to deliver the brands commitment to sustainability.
Revenue split
The flywheel ad revenue is shared with content creators & NGOs creating better content, at higher production value.
Content creators & NGOs
Create sustainable content – reaching and engaging large audiences and gaining part of the revenues to create more content at higher production value.
HAVE YOU EVER HEARD PEOPLE SAY
“Someone must
do
something
about climate
change”?
Well, we have. We told it to
ourselves, and then we
decided to
be that someone. We believe that
content is
the key to driving
change. The key to changing
people’s behavior is exposure,
and so many content
creators
do wonders with their
resources, but as techs, we know
a thing or two about scale.
Introducing the Sustainability
Stream Flywheel—our way to
empower content
creators and
NGOs by working together with
brands and publishers.
CONTENTTHATCANSAVEOURWORLD,DELIVEREDATSCALE|CONTENTTHATCANSAVEOURWORLD,DELIVEREDATSCALE|
DRIVE GLOBAL CHANGE AND GLOBAL AUDIENCES
By embedding the Sustainable Stream player within
their sites, publishers can target growing audiences
interested in climate change content and attract
programmatic investments made by the leading global
brands who wish to manifest their sustainability
messages in the perfect settings.
BETTER MEDIA INVESTMENT
The Sustainable Stream player feature on prime publishers’
sites enables eco-friendly brands and marketers to
make better media investments for the brand, and the
planet—
reaching growing quality target audiences, with precise
contextual advertising.
IMPACT WITH SCALE
For eco-friendly content creators and sustainability
promoting NGOs, Sustainable Stream marketplace is the
place to accomplish impact with scale.
The flywheel-sharing model enables content creators to
reach more eyeballs and gain income that enables
production of additional content.
Only together, we can
drive
global change
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